Wired Roots
Wired Roots crafts unique and rare gemstone trees and jewellery, merging artistic beauty with a deep appreciation for the intricate craftsmanship of wire art.
Client
Oscar Knock
Service Provided
Visual Identity Design
The Overview:
Wired Roots creates one-of-a-kind gemstone trees and jewellery by blending intricate wire artistry with high-quality craftsmanship. The brand celebrates beauty, meaning and elegance, resonating with customers who value authentic, handcrafted design. Oscar approached me to elevate his visual identity as he transitioned from Etsy to his own platform. He needed a logo that was cohesive, scalable and able to stand out in a competitive, aesthetic-driven market.
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The Problem:
The original logo featured complex geometric elements and thin lines that made it hard to read at smaller sizes. It lacked balance, versatility and clarity, making it difficult to use on icons, packaging or digital platforms. The single version of the logo limited its flexibility, and the typography lacked presence and readability, especially at smaller scales.
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The Solution
The redesigned logo features a stylised tree framed in a circular container, symbolising unity, balance and rootedness. A custom typeface gives the brand a clean, modern presence, with closely connected letters that reflect the idea of connection and craft. The refreshed colour palette uses bold contrasts to help the brand stand out in a neutral-heavy market, reinforcing its premium positioning. The result is a logo system that’s versatile, legible and built to support the brand across every platform, from packaging to web to product cards.
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