Flexibility For Fighters
Flexibility For Fighters is the worlds first flexibility app built for fighters. Flexibility For Fighters blends innovative techniques with proven methods, helping martial artists overcome physical limitations and elevate their skills.
Client
Luke Thomas
Service Provided
Brand Identity Design
The Overview:
Flexibility For Fighters is the world’s first flexibility app designed specifically for martial artists and fighters. Built on a blend of proven methods and innovative techniques, the brand helps combat athletes overcome physical limitations and improve performance through focused flexibility training. Luke approached me looking for a brand identity that matched the premium quality of his service and clearly communicated the brand’s dedication to strength, mobility and results.
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The Problem:
The original logo was raster-based, leading to pixelation and quality loss across different sizes and formats. It also lacked versatility and struggled to communicate the brand’s purpose or values, particularly its focus on performance, resilience and athletic precision. The challenge was to create a new identity that felt elevated, modern and rooted in the brand’s mission. It needed to be scalable across everything from mobile app icons to gym merch.
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The Solution
The final logo features three stylised ‘F’ characters, one for each word in the brand name, interlocked into a bold, unified symbol. The hexagonal shape suggests structure and strength, while the red and black colour palette reinforces energy, intensity and discipline. It’s a logo that’s simple, scalable and powerful. Built to perform just as well in a corner of an app screen as it does on a fighter’s hoodie.
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