Yield
Yield is a dynamic technology firm known for its expertise in harnessing data insights to provide sustainable solutions for businesses. Renowned for their data-driven approach, they are committed to enhancing efficiency and reliability while offering personalized strategies to minimise environmental impact.
Service Provided
Visual Identity Design
The Overview:
Yield is a forward-thinking technology firm that uses data insights to create sustainable, efficiency-driven solutions for businesses. Known for their personalised approach and digital-first mindset, Yield helps companies reduce environmental impact through strategy, not surface-level fixes. They needed a visual identity that reflected their unique position as a sustainability consultancy rooted in data, not buzzwords.
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The Problem:
The brand needed to communicate sustainability without relying on visual clichés like leaves, Earth icons or greenwashed design. They wanted a logo that felt modern, minimal and intelligent, while still speaking to growth, systems and environmental responsibility. The challenge was to create a mark that embodied their values and mission in a way that felt intentional and distinct.
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The Solution
The final design features a minimal, abstract mark that combines a stylised plant motif with the letter Y. This creates a subtle nod to both the brand name and the concept of growth. This fusion captures the balance between nature and data, while aligning with the brand’s forward-thinking approach. The result is a scalable, digital-friendly logomark that feels sharp, modern and deeply aligned with Yield’s ethos.
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